|
Creative Uses for Unwanted
Materials
Minnesota
Materials Exchange Catalog cover, Issue
2- 2001
 |
|
| Greg Johnson helped
Rainbow Signs donate 117,000 pounds of waste and
unwanted materials last year. |
|
Project over-runs become backdrops
for high school proms and cable television stations.
Foam core odds and ends are built into models by students
and architects. Much of the post-press scrap at Rainbow
Signs, Inc., in Anoka, becomes supplies for schools
and others every Tuesday when the company's recycling
dock transforms into a donation center.
Creating signs, point-of-purchase
displays and visual merchandising kits results in trim
waste, printing test run stock and excess customer product
samples.
Greg Johnson, former Environmental,
Health and Safety and Recycling Manager, at Rainbow
Signs, started the reuse program in 1995 for items that
they can't sell or are difficult to recycle. Initially,
Greg sent a mass mailing explaining the company's donation
program to local schools, day care centers and nonprofits.
Word of mouth has since increased Rainbow's donations
from 2,000 pounds of materials in the first year to
117,000 pounds last year.
Cathy, a teacher at St. Francis Elementary,
said, "We couldn't afford to purchase the kinds
of materials we get from Rainbow." In one visit
to Rainbow Signs, she and two others from the school
loaded up their truck with 500 pounds of school supplies.
From among these supplies, foam core would be made into
board games and wood samples would be lathed into ginger
bread men decorations for the holidays.
An art camp instructor for Incarnation
Lutheran Church heard about Rainbow Signs' donation
program through his uncle, a teacher in Osseo. "I
pick up supplies and kids go through them and create
things," Kyle said as he loaded up plastic edging,
foam core and blue vinyl sheets.
"Rainbow doesn't get a
tax write off on these donations," said Greg. "But,
we are saving four to five cents on every pound of waste
we don't have to dispose of." The savings in disposal
sold management on the donation program. The program
has also helped build Rainbow Sign's good standing in
the community. Rainbow received the 2000 Governor's
Award for Excellence in Waste and Pollution Prevention
from the Minnesota Office of Environmental Assistance.
|